Digital Marketing Specialist - Parentfile - Hybrid, Petaluma, CA

Petaluma, CA

Job Summary:

Parentfile is seeking an entrepreneurial digital marketer to join our founding team. We are a mission-driven startup that has built an online account to save everything important as a parent, all in one place, during every life stage. We are seeking an individual with display marketing (Facebook ads, Google, etc.) and email marketing expertise that is excited to take a broader role in all areas of helping to turn Parentfile into an eventual household name. You must have experience with personally launching and managing conversion ads with significant budgets ($50K/month+), growing social media followers, writing and delivering email campaigns and be excited to learn other areas of entrepreneurship to help handle any and all challenges as we grow the business. Your self-starter attitude, grit and work ethic are the best additional skills you can bring to the table.

Company Profile:

Parentfile is an online account to save what truly matters as a parent. Whether you have young children and want to save the things they’ll want (and need) someday, are interested in using it to save your legacy for your family (instead of or in addition to a will), or even as a way to proactively help your own parents as they get older, there are so many ways to use a Parentfile during every life stage. We have just launched our platform and while our company is still small, we have grand ambitions to get to 100M users in the next 10 years. Parentfile is funded and owned by Aspatore.

For more information on Parentfile, visit

For more information on Aspatore, visit

Duties / Responsibilities:

Personally create and manage landing pages, Facebook and Google ad campaigns with specific CPA and CPL goals;

Test additional ad platforms such as Pinterest, mom blogs and others where moms are spending time online;

Perform daily reporting of key metrics to spot trends and opportunities to scale the ad budget and ensure ROA goals are achieved;

Post daily to social media to drive engagement, increase followers and ultimately subscription conversions;

Personally create copy for and send email campaigns to prospective customers in an effort to convert them to paying subscribers;

Achieve targeted conversion rates for abandoned cart emails and base email campaigns;

Experience with managing deliverability, automations and utilizing new email marketing techniques;

Engage in weekly product research with friends and colleagues to obtain feedback and incorporate into our product positioning for each demographic (young children, adult children, aging parents);

Be comfortable in creating own documents and materials when needed for landing pages, images and more;

Ability to work effectively individually, as well as a part of a very small team in sharing the workload.


Must understand the mindset of a parent so you can “live the brand;”

5+ years of display ad expertise, social media marketing and email marketing experience;

Possess the passion and work ethic to be an entrepreneur, excited to get in on the ground floor of an exciting company;

Experience with revenue-based goals and achieving those objectives;

Excellent written and verbal communication skills; highly-skilled in writing articulate and convincing ad copy, posts and emails;

Must be energetic and positive and resilient; hitting dead-ends doesn’t disappoint you, as you simply try another way;

Effective problem-solving, multi-tasking, time management, organizational skills and be an efficient self- starter.


$70K - $90K annual base salary DOE, for this full-time exempt position; future equity possible.


$125.00 / month work-from-home subsidy;

Paid vacation, sick and public holidays;

Medical, Dental, Vision, Life, Accident & Disability coverage;

Health Savings and Flexible Savings Accounts;;

401k Plan with annual company match

Up to $300 pet adoption reimbursement.

Working Hours:

9:00AM – 5:00PM Monday - Friday


Petaluma, CA - hybrid role working in the office 3 days a week and 2 days remotely