Marketing Specialist - Content - Aspatore Family Companies - Remote

San Rafael, CA

Company Profile:

Aspatore Family Companies are a group of companies aimed at helping make families stronger and l owned and operated by Aspatore. For more information visit www.Aspatore.com.   

Parentfile is an online account for moms and dads as a digital storage place to save everything important from their children’s childhood years, for their legacy that they want their kids to have someday and also as a proactive digital storage place in helping their own parents as they age.  For more information visit www.Parentfile.com.

WonderDads is the largest membership-based organization of dads, empowering over 14,000 dads with tools, resources and exclusive benefits that help them make the most of their kid’s childhood years. For more information visit www.WonderDads.com.

Gifts for Family develops exclusive products, services and artwork that have meaning far beyond the gift itself and are meaningful gifts to give to family members for birthdays, holidays and special occasions.

Parent Benefits designs and implements innovative retention benefits for companies of all sizes aimed at helping parents at their company succeed at work and home. 

Job Summary:

Aspatore is looking for a Content Marketer for our group of family companies - Parentfile, WonderDads, Gifts for Family and Parent Benefits.  The position entails executing multi-channel content marketing campaigns aimed at attracting and converting prospects into customers. The role is ideal for a creative, data-driven, passionate individual, who can help craft messages. enjoys launching new creative campaigns  and can effectively manage multiple projects/campaigns simultaneously.  In living our brand, we implement “Family Time Wednesdays” from 3:00 PM-5:00 PM, in closing the company and spending time with our families. 

Duties / Responsibilities:

Oversee all social media channels to increase followers, engagement and ultimately conversions, particularly for WonderDads and Parentfile;

Create weekly new short-form content pieces, images and videos to share on social media, our web site and other locations;

Oversee and monitor press and partner outreach to feature company content and brands;

Monitor and implement strategies to enhance search engine optimization across our platforms;

Monitor and generate customer reviews, testimonials and brand reputation;

Launch new creative campaigns such as WonderDads Approved, WonderDads World Records and Parentfile Peace of Mind, which are currently being developed;

Implement data tracking and reporting to determine which content marketing strategies are most effective;

Brainstorm with team in developing additional strategies to attract more viewers to the  WonderDads.com and Parentfile.com sites.

Qualifications:

3-5 years of creating and executing large-scale content marketing campaigns;

Astute written and verbal communication and interpersonal skills;

Ability to design own creative assets when needed in programs such as Canva.

Technology-savvy to use best-in-class content marketing software, tools and resources;

Successful in creating impactful and attention-grabbing headlines and copy;

Exceptional time management, organizational, attention to detail, follow-through and multi-tasking skills;

Proficient computer based skills and experience with various types of social media marketing and outreach resources;

Self-starter, ability to work remotely effectively and results-driven.

Compensation:

$80K - $100K base salary DOE for this full-time exempt position.

Benefits:

$125.00 / month work-from-home subsidy;

Paid vacation, sick and public holidays;

Medical, Dental, Vision, Life, Accident & Disability coverage;

Health Savings and Flexible Savings Accounts;

401k Plan with annual company match

Up to $300 pet adoption reimbursement. 

Working Hours:

9:00AM – 5:00PM 

Location:

Remote Role