Assistant Wine Club Coordinator - Ancient Peaks Winery

Santa Margarita, CA

Company Profile:

Ancient Peaks (hereafter “Company”) is a family-owned winery, showcasing estate varietals from the Margarita Vineyard, which is the only commercial vineyard in the Santa Margarita Ranch AVA of Paso Robles, CA.  It is distinguished by 1 of the coolest, longest growing seasons in the region, together with very unique calcium-infused soil composition created by fossils, which is coveted by winemakers worldwide.  The property is owned by 3 long-time local wine growing and ranching families; the Filipponis, Rossis and Wittstroms.  The wines are crafted under the guidance of Mike Sinor, a local highly-rated winemaking veteran, who produces critically acclaimed, gold medal winning wines, which are embraced nationwide by leading retailers and on-premise accounts.  The Company has consistently generated double digit sales growth for more than 15 consecutive years and is considered a thought leader within the industry.  It was notably featured on the cover of Wine Enthusiast magazine in 2019 and highly recognized for its innovation within the industry and philanthropic endeavors within the community and industry, which is a testament to the quality of its wines, strength of its brand and performance of its team.

Job Summary:

Reporting to the Wine Club Director, the Assistant Wine Club Coordinator provides a high level of customer service for the Company’s guests and wine club members, while creatively contributing to building a loyal client base and customer management support.


Promote and sell the Company’s wine club to guests;

Host current club members within a VIP experience to include seated tasting, virtual tastings and tours;

Train tasting room staff to sell the wine club, provide club event information and upselling;

Assist in executing strategies required to reach wine club sign up goals, sales goals and 45-day charge rate of 95%;

Promote events to club members through various mediums;

Update and maintain database for new wine clue sign-ups, cancellations, address/billing changes, club status, credit card information;

Proficiency in WineDirect software, Mail Chimp, Safe Link and Wine Pulse software;

Answer phone and email inquiries from club members; facilitate requests regard orders, onsite visits and events;

Coordinate delivery of customer database, wines, newsletters and other point of sale material for club member shipments;

Assist in developing new incentive programs for staff and customers;

Assist in planning and executing all wine club events, including pick-up parties, onsite and offsite events, seminars, membership barbecues, or dinners;

Assist with all wine club shipments, including overseeing quarterly pack-outs, processing and all other fulfillment needs;

Ability to be comfortable with calling club members to initiate new orders, invitations to events, past-due pick-ups and all other aspects involving phone communication skills;

Assist in managing and organizing inventory for PAID wine shipments  (club and non-club);

Ship past due pick-ups and coordinate reminders;

Complete weekly reporting of sign-ups, cancellations and upgrades for management;

Complete monthly report of new sign-ups and distribute to tasting room staff to distribute thank you cards;

Assist with completing monthly sign-up referral report for management;

Maintain supplies of club point of sale such as sign-up forms, update forms, shipment summary sheet, etc.;

Continually educate tasting room staff on new procedures, policies, events and promotions, preferably at the beginning of each shift;

Maintain current knowledge of research, new developments in the wine business and direct to consumer practices and shipping;

Assist management in consumer groups; support VIP visits and ownership;

Act as a spokesperson for Company at events, tastings and meetings;

Perform other tasks as requested from management.


At least 2 years’ experience working within a wine-related business in a similar capacity;

Team player who practices respect and appreciation for all team members;

Proficient in Microsoft Office, Word and Excel;

Well organized, meticulous, dedicated, creative and passionate;

Ability to work in a fast paced, small winery environment; adapt to quick changes in plans and work without close supervision, or rigid structure;

Strong customer service, phone and organizational skills;

Excellent oral/written communication and interpersonal skills;

Capable of multi-tasking, while still paying careful attention to detail.

College degree preferred.


$20.00 - $26.00 per hour DOE for this full-time, non-exempt position, plus benefits to include health insurance, 5 days paid vacation, 6 days paid sick time annually; Company-sponsored 401(k) after 1 year of employment and 1,000 hours worked; annual performance bonus; wine club sign-up incentives; tips while working on the floor.

Working Hours:

Thursday through Monday, split between 2 days on the floor and 3 days in the office.


Santa Margarita, CA