Marketing Specialist - Google Ads - Aspatore Family Companies - Remote

Remote - San Rafael, CA

Company Profile:

Aspatore Family Companies are a group of companies aimed at helping make families stronger and  owned and operated by Aspatore. For more information visit www.Aspatore.com.   

Parentfile is an online account for moms and dads as a digital storage place to save everything important from their children’s childhood years, for their legacy that they want their kids to have someday and also as a proactive digital storage place in helping their own parents as they age.  For more information visit www.Parentfile.com.

WonderDads is the largest membership-based organization of dads, empowering over 14,000 dads with tools, resources and exclusive benefits that help them make the most of their kid’s childhood years. For more information visit www.WonderDads.com.

Gifts for Family develops exclusive products, services and artwork that have meaning far beyond the gift itself and are meaningful gifts to give to family members for birthdays, holidays and special occasions.

Job Summary:

Aspatore is looking for a Google Ads Marketer for our group of family companies - Parentfile, WonderDads and Gifts for Family.  The position entails establishing and monitoring ads on multiple Google channels, aimed at conversions to engage new members. In addition, this individual will also be responsible for testing conversion ads on additional platforms such as Twitter, Spotify, Amazon and others. The role is ideal for an experienced Google Ads marketer, who is data-driven, conversion-oriented and who enjoys launching new campaigns, making adjustments and can effectively manage multiple campaigns and brands at the same time.  In living our brand, we implement “Family Time Wednesdays” from 3:00 PM-5:00 PM, in closing the company and spending time with our families. 

Duties / Responsibilities:

 

Establish conversion campaigns on all Google platforms - keywords, YouTube, retargeting and more;

Ability to understand role, get up to speed quickly and be a self-starter mentality;

Implement data tracking and reporting to determine which ad strategies are working best;

Achieve an average cost per action (CPA) of $100-$200, depending on the product and channels;

Proven ability to work effectively and strategically with budgets of $50,000+ per month;

Experience in working on platforms such as Twitter, Spotify, Amazon, a plus.

Qualifications:

5+ years of creating and executing conversion ad campaigns on Google;

Astute written and verbal communication and interpersonal skills;

Ability to design own creative assets when needed in programs such as Canva.

Technology-savvy to use best-in-class content marketing software, tools and resources;

Successful in creating impactful and attention-grabbing headlines and copy;

Exceptional time management, organizational, attention to detail, follow-through and multi-tasking skills;

Proficient computer based skills and experience with various types of social media marketing and outreach resources;

Self-starter, ability to work remotely effectively and results-driven.

Compensation:

$80K - $100K base salary DOE for this full-time exempt position.

 

Benefits:

$125.00 / month work-from-home subsidy;

Paid vacation, sick and public holidays;

Medical, Dental, Vision, Life, Accident & Disability coverage;

Health Savings and Flexible Savings Accounts;

401k Plan with annual company match

Up to $300 pet adoption reimbursement.

 

Working Hours:

9:00AM – 5:00PM

 

Location:

Remote Role